How cheek fillers can enhance your facial features

What a cheek!

How do cheeks create beauty?

Beauty is certainly in the eye of the beholder. However, the evolutionary need for us humans to procreate instinctively drives our aesthetic preferences. In childhood, our chubby cheeks are considered cute and often get squeezed! This is part of the appeal of a young animal and makes adults want to protect and nourish it. As we grow, the transition to more elongated and chiseled facial structures indicates sexual maturity. This youthful face looks like an “inverted triangle,” meaning the middle of the face is broadest at the cheeks and narrower at the chin. This creates an attractive and proportional face with lovely curvature seen on the side profile.

The cheek of it!

Over time, normal ageing – combined with exacerbating lifestyle factors like excessive sun exposure – cause changes of the face. With the loss of facial fat and skeletal remodelling, cheeks slowly become sunken and hollow. This also causes changes in other areas of the face, like deepening of nose to mouth lines and jowl formation. The face slowly transforms from the inverted triangle of youth to the upright, more tired-looking structure of ageing.

Why are cheeks a consideration of beauty?

Science has repeatedly proven that sculptured cheekbones are universally valued assets representing beauty. They physically suggest youth, and even trustworthiness! Cheeks also augment symmetry of the face, which is associated with glowing health and attractiveness. With celebrities like Katharine Hepburn and Cameron Diaz demonstrating the timeless allure and beauty of sculpted cheeks.

How can we treat the cheeks?

Prevention of certain changes, for example, the use of sunscreen, is crucial to delay the onset of cheek degradation. After that, augmenting the cheeks is an option. The focus is either on restoring the anatomical depletion of volume, or on to lifting the area to achieve natural cheek architecture and its associated benefits.Enhancement of the cheeks can be achieved by:

Restoring anatomy using:
Or by lifting anatomy using:

As early as the 16th century, cheek implants made of gold, bone and even leather were used to lift and enhance a woman’s cheeks! Today, soft tissue fillers have become the mainstay of cheek rejuvenation for both male and female patients.

As soon as people get frustrated with a line or fold, they often want to plump the crease with filler. In modern aesthetic practice, doctors have stopped looking at folds and sagging skin in isolation, and now consider how volume loss in one area affects others. This is of great relevance in the cheek area. Fillers counteract the ageing appearance by adding fullness to the cheeks and restoring skin to its original position. This also has the effect of softening smile lines, marionette lines (folds from the corner of the mouth to the chin), lifting the under eye area and improving jowls.

Let’s face it!

In my opinion, cheek filler is often overlooked as a holistic rejuvenation treatment. It creates subtle and natural change, with the ‘it’s hard-to-put-your-finger-on’ improvements to a face that are the desire of every patient.

If you want to avoid more invasive treatments, cheek hyaluronic acid filler is a great temporary, and reversible, option to invest in. It can create beautiful results that last for 10-18 months, with the added advantage of no downtime. It’s vital to make sure you seek a medical practitioner who is suitably qualified and spends time consulting with you so that you can achieve your desired look … and age well.

By Dr. Kalpna

About the author

Dr Kalpna Pindolia sees aesthetics as a delicate balance between artistry, symmetry and professional experience. She graduated the University of Wales, College of Medicine in 2000, Dr Pindolia has had the privilege of working in Emergency Medicine and Maritime Medicine before realising and settling into her true passion: Aesthetic Medicine.